A Marketing Opportunity with Strong Customer Appeal

DFX , an online product suite extension with strong customer appeal, provides an opportunity for a bank to enhance its marketing program.

It is easy to use - intuitive and elegant.

It offers the convenience of 24/7 on-line access.

Currency is delivered directly to a home address, office or bank branch.

There is significant appeal to commercial customers who seek "hands on" control in initiating overseas wire transfers.

DFX, an excellent client retention tool, is a clear service upgrade that is a bank-branded extension of increasingly important on-line products.

It represents an opportunity to market something new and unanticipated, particularly to commercial & institutional clients with off-shore customers and suppliers

It also has strong appeal to high-net-worth and private banking clients, and DFX branch service can be provided by bank officers for those customers who prefer personal attention.

DFX enhances a bank's ability to compete with money center banks and capture revenues from existing clients that now go to competing institutions.

DFX software, which is hosted at no cost by DFX , can be customized to match a client bank's online software graphic standards, branding it in the client bank's name.

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