A Marketing Opportunity with Strong Customer Appeal

 

DFX , an online product suite extension with strong customer appeal, provides an opportunity for a bank to enhance its marketing program.

  • It is easy to use - intuitive and elegant.

 

  • It offers the convenience of 24/7 on-line access.

 

  • Currency is delivered directly to a home address, office or bank branch.

 

There is significant appeal to commercial customers who seek "hands on" control in initiating overseas wire transfers.

 

DFX, an excellent client retention tool, is a clear service upgrade that is a bank-branded extension of increasingly important on-line products.

 

  • It represents an opportunity to market something new and unanticipated, particularly to commercial & institutional clients with off-shore customers and suppliers

 

  • It also has strong appeal to high-net-worth and private banking clients, and DFX branch service can be provided by bank officers for those customers who prefer personal attention.

 

  • DFX enhances a bank's ability to compete with money center banks and capture revenues from existing clients that now go to competing institutions.

 

DFX software, which is hosted at no cost by DFX , can be customized to match a client bank's online software graphic standards, branding it in the client bank's name.

 

Contact us for more information or to set up a live demo of our foreign exchange software